Ari Forman is originally from Philly by way of LA, but he’s been on the scene in NYC for over 10 years, so he qualifies as a real New Yorker. As one of the brightest and most creative people I know, he also played a key role in The Bench, a goofy little project we did a few years back. Ari designed one of the most controversial pairs of sneakers ever made, the Ari Menthols, which sparked of a ton of dialog among sneaker heads and downtown intellectuals alike.

He and his partner in crime, Steve Espo Powers, helped establish one of the funniest hip-hop magazines ever, “On The Go”, which led him to form his marketing company, On The Go Marketing. Ari designed products and graphics for a slew of cool-guy entities, and beyond that he has amazing taste and style.

Check out some links about Ari and watch his video explaining the Air Menthols.

This was “On The Go Magazine.” One of the best mags of its kind, on par with the mighty “Ego Trip”, another personal fav of mine. If you can ever track one down, cop it.

You can check out more about Ari Forman at:

http://www.onthegoari.com
http://www.observer.com/2007/bench-bunch#
The Bench
http://www.smyrskicreative.com/journal/steve-powers-and-ari-forman

Don’t forget to check out the NYC Famous Stars & Straps Pop-Up Shop at 659 Broadway, Blades, NYC.